Cloud Music: iTunes Match

The cloud is all the rage. I’ve been looking at cloud music players and storage. This is my impressions of iTunes Match. I’m already an iTunes/iPhone user for music so I’ll probably like what I see.

iTunes Match Settings

iTunes Match SettingsIn the past I stored my music on Amazon cloud storage more as a backup than as a way to play it “from the cloud”. I purchased much of my music through Amazon and storing it was free (now all music stored there is free). Google also redid their cloud music offering and then there’s iTunes Match. I took a look at all three, this article gives my impression of iTunes Match.

I held off subscribing to iTunes Match until a couple months ago. Then my primary reason was to get the DRM off some old iTunes purchases, a secondary reason being to upgrade some lower quality songs. I never enabled Match on any iDevices until the past week.

iTunes Match PlaylistI started off with enabling it on my iPhone (it’s already enabled on my Mac Mini that has me entire music library). I was warned that it would replace my local music library. Since the local library was just a subset of my Mac Mini’s library I didn’t expect much change. I got a brief scare when my playlists disappeared, but they eventually came back. It looks like match did the right thing and kept the music that was already on the iPhone and marked the rest as being in the cloud. As the picture to the left shows, the first 3 songs are in the cloud while the last 4 are already on the iPhone.

There is no option to exclude unchecked songs, they are all available. I do have the option to only included checked items enabled in all my smart playlists created in iTunes, but this is ignored in Match on the iPhone.

Match will manage what songs are cached locally, using the songs already there as a starting point. I can also have it download all songs in a playlist, for an artist, or on an album (probably other criteria too, but those are the obvious ones) so they would be available when I’m offline or if I want to avoid using cell data. Cell data usage can also be turned off for iTunes Match to avoid eating up a data plan.

There was a noticeable delay in playing a cloud based song when it wasn’t in the queue. For example, when the first song in a playlist was cloud based. But once the songs were queued up it was seamless. Most of my usage was over my home wi-fi but I didn’t have any issues when I ventured off wireless. Admittedly, I didn’t use it much on 3G and most of that was in my house with wi-fi off for testing. The 3G performance will only be as good as the local network. I use Verizon which has been a solid performer for me locally.

I’m not a fan of the iTunes Music player interface on the iPad so I use Diner Jukebox instead. Diner Jukebox ad no problem playing songs using iTunes Match. I played songs that were local on the iPad and those in the cloud.

While I can’t create or edit smart playlists on my iDevice, the playlists are updated as songs move in and out of matching the criteria and these changes are synced across iTunes Match devices (as expected).

As someone who likes iTunes and the iPhone as a music player I find that iTunes Match enhances the experience. Anything that eliminates a reason to fire up iTunes simply to manage a device already starts out on the plus side. It does cost $25 a year which is a minus, but for this first year I got the added bonus of removing DRM from my older iTunes purchases. This was less than I would have paid under Apple’s old upgrade policy.

I would like the ability to create and edit smart playlists on my iPad. I suspect the iPhone screen size would make the UI for that too cumbersome but it should fit fine on the iPad. I don’t add or edit smart playlists much these days so this isn’t a big drawback for me. Since Amazon and Google don’t have a smart playlist concept for their players they probably won’t be much of a contender for iTunes Match. But I’ll be giving them a try.

The other interesting thing I encountered was that iTunes Match seemed to turn itself off in iTunes. My account says the computer is associated with iTunes match, but it’s not available in iTunes and I had to re-enable it. When it was added back it quickly saw it had all but 4 songs, which it uploaded. This was considerably less than when I first enabled iTunes Match. Now I could delete all those unchecked songs from iCloud to get them off my iDevices but I’m not sure I want to do that. While I could keep the physical files they’d be gone from iTunes and iCloud. Even though I don’t play them my packrate nature keeps me from clicking delete. I could create multiple libraries and I may eventually do that, but a first glance it seems like more effort than I’m willing to make.

Do you use iTunes Match as a cloud player? User another cloud player?